In her kitchen at 5 AM, Mr. Chen is slowly simmering fresh ginger juice with traditional brown sugar, as amber-colored paste forms fine bubbles in the pot—this jar of ginger sugar paste, carrying an ancestral recipe, is about to be shipped to Germany via a cross-border e-commerce platform. Just three years ago, she was merely a 'crafts expert' renowned by word-of-mouth in her community. Today, entrepreneurs like Mr. Chen are spearheading a wave of traditional dietary wellness culture going global.
A New Expression of Millennia-Old Food-as-Medicine Wisdom
Against the backdrop of the European and American functional food market's annual growth exceeding 12%, ginger sugar paste, an Eastern wellness symbol, is being reinterpreted:
- Ingredient Revolution: EU organic certified Yunnan small yellow ginger + cliff honey replaces sucrose, meeting the Clean Label trend
- Scenario Reinvention: German customers developed "ginger paste lattes," and Japanese housewives use it as a filling for wagashi
- Cultural Integration: A Malaysian agent partnering with Zhongmaoda adapted the consumption guide into stories of the 24 solar terms
The Golden Ratio of the Agent Model
Mr. Chen abandoned imported milk powder agency last year and switched to ginger sugar paste, summarizing three ironclad rules:
- Asset-Light Operation: Zhongmaoda provides dropshipping warehouse services, reducing overseas inventory risks
- Precise Product Selection: Nordic markets prefer portable stick packs, while the Middle East requires Halal certification
- Value Premium: UK distributors label the product as "Oriental Ayurveda," achieving a premium of up to 300%
Debunking Three Major Myths of Overseas Agency
Periods of industry explosion are always accompanied by misconceptions:
Myth One: 'Must know foreign languages'—Ms. Wang, a Dubai agent, used translation software + visual manuals to develop 17 distribution points in half a year
Myth Two: 'Requires huge investment': Under Zhongmaoda's 'zero inventory' model, 30,000 RMB can secure an exclusive regional sample kit
Myth Three: 'Waiting for brand support': Mr. Chen, a Thai agent, live-streamed the simmering process on TikTok, exceeding a hundred inquiries in a single day
Opportunity Window for the Next Three Years
According to customs data, the compound annual growth rate of exports for food-as-medicine products has reached 23%, but attention should be paid to:
- Starting from 2025, the EU will implement new regulations, requiring heavy metal indicator testing in advance
- Zhongmaoda Research Institute suggests: paying attention to the tariff preference list of RCEP member states
- Emerging markets such as Russia, Brazil, and others present supply chain gap opportunities
When you see ginger sugar paste with unfamiliar writing on a supermarket shelf, perhaps a young person from a small town is changing their destiny with this sweetness. This is not just a migration of taste, but also a flow of business acumen—the next global hit might be hidden in the recipes passed down by ancestors.
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