Planning to engage in import agency business and want to understand suitable foreign brands in popular categories like beauty, mother and baby, and food, as well as their situation in the domestic market. The best answer introduces Estée Lauder for beauty, Kao for mother and baby, and Nestlé for food, stating that these brands have mature market systems and can achieve good returns with proper operation. It also mentions other common and influential brands in various industries.
Looking to become an import agent, what genuine brands are worth considering?
Resolved
I plan to start an import agency business and hope to represent some genuine brands to be more competitive in the market. However, there are many brands now, and I don't know where to start. I'd like to ask everyone, what are some common genuine brands suitable for import agency? It would be best if they cover different fields, such as beauty, mother and baby, and food, so I can comprehensively consider which field's brands to represent.
Trade Expert Insights Answers
Michael ZhangYears of service：10Customer Rating：5.0
Customs Clearance SpecialistStart a Chat
In the beauty sector, Estee Lauder is a good choice. It is a globally renowned brand with products covering multiple series including skincare and cosmetics, deeply loved by consumers and with high market demand. Lancôme is also an international first-tier beauty brand, whose "Génifique" series products have excellent word-of-mouth and strong brand influence. In the mother and baby sector, Kao is worth paying attention to. Its diapers have strong absorbency and good breathability, and are highly recognized among mothers. In the food sector, Ferrero Rocher chocolates are well-known, occupying a place in the market with their unique taste and exquisite packaging. Zhongmaoda has rich experience in import agency and can provide you with professional guidance to help you successfully represent these brands.
Of course, brand selection should be considered comprehensively based on your own resources, market demand, and investment budget.
Anthony LuoYears of service：10Customer Rating：5.0
Trade Compliance ExpertStart a Chat
Shiseido is also good in the beauty category, with a rich product line suitable for people with different skin types. For mother and baby, Pigeon is worth considering, with products covering feeding, care, and other aspects, and quality assurance. In the food sector, Meiji's dairy products and snacks are also quite popular.
Richard WuYears of service：8Customer Rating：5.0
Global Trade Operations ExpertStart a Chat
Imported beauty brands like Origins, focusing on natural ingredients, are very popular among consumers pursuing natural skincare. For mother and baby brands, you can look at Comotomo, whose baby bottles have a breast-like design, which is very thoughtful. In terms of food, Calbee's cereals are popular among young people.
Sophia WangYears of service：6Customer Rating：5.0
International Logistics CoordinatorStart a Chat
In beauty, there's Guerlain, whose products like Imperial Eau de Cologne are very classic. In the mother and baby sector, Goodbaby, although a domestic brand, uses imported raw materials for some of its products and is also well-known. For food, Boursin cheese products have good word-of-mouth.
Olivia LiuYears of service：6Customer Rating：5.0
Foreign Exchange Risk ManagerStart a Chat
Givenchy's makeup is excellent in the beauty category, with many popular shades of its Le Rouge lipstick. For mother and baby brands, you can consider Avent, whose breast pumps and other products have good performance. In terms of food, Hershey's chocolates also have a certain market share in China.
Kevin HuangYears of service：3Customer Rating：5.0
E-Commerce Export AdvisorStart a Chat
The famous SK-II Facial Treatment Essence is a favorite of many consumers in the beauty brand category. In the mother and baby sector, Hello Bello's skincare products are designed specifically for babies, gentle and non-irritating. For food, Gerber's baby food is of reliable quality.
David ChenYears of service：10Customer Rating：5.0
Trade Compliance AdvisorStart a Chat
Avène focuses on sensitive skin care in the beauty category, with a clear market positioning. Combi's baby strollers and other products in the mother and baby brand category are of superior quality. In terms of food, Lay's potato chips, although common, also have some imported flavors that are popular with consumers.
Linda GuoYears of service：3Customer Rating：5.0
Trade Dispute MediatorStart a Chat
Decorte, a beauty brand, has a unique skincare penetration technology. In the mother and baby sector, Quinny strollers are lightweight and have multiple functions. For food, Chang Chun Ya's snacks have cute packaging and good taste.
Robert TanYears of service：5Customer Rating：5.0
International Market Development AdvisorStart a Chat
Shu Uemura's Blade Pencil Eyebrow Pencil and other products are well-regarded in the beauty category. For mother and baby brands, Britax's child car seats are highly safe. In terms of food, Oreo cookies also have imported varieties.
Thomas LiYears of service：7Customer Rating：5.0
Import Licensing AdvisorStart a Chat
L'Occitane, a beauty brand, focuses on natural plant ingredients, and its hand creams and other products are popular. In the mother and baby sector, Guyu's baby skincare products offer high value for money. In the food sector, Ovaltine drinks have a wide audience.