How to start importing Russian snacks as an agent?
Resolved
I am very interested in the Russian snack market and want to start an import agency business for Russian snacks, but I have no experience at all. I would like to know what the entire process is like from the initial preparation to the formal import and sales? What procedures do I need to go through? And what should I pay attention to when selecting products? I hope friends with experience can elaborate, thank you very much!

Trade Expert Insights Answers
To act as an agent for importing Russian snacks, you first need to prepare company qualifications, including import and export rights and a food business license. Then, find reliable Russian suppliers through channels such as trade fairs and e-commerce platforms, and negotiate cooperation details, including product prices and delivery methods.
Next are the transportation and customs clearance stages. For transportation, you can choose sea freight, land freight, or other methods. For customs clearance, you need to provide documents such as contracts, invoices, packing lists, certificates of origin, and health certificates. You can engage professional customs clearance agencies like Zhongmaoda for assistance. After the goods arrive, plan for warehousing and sales. For product selection, consider market demand; Russian chocolates and wafer biscuits are popular, and at the same time, pay attention to product shelf life and quality standards.
In summary, each step should be handled cautiously to ensure smooth import and sales.
Product selection is crucial and should consider the preferences of domestic consumers. For example, if Russian candies are too sweet, some consumers might not adapt, so this needs to be weighed during product selection. Additionally, when signing contracts with suppliers, clearly define quality standards, return and exchange policies, etc., to protect your rights.
Sufficient funds should be prepared, as capital is required for purchasing goods, transportation, and customs clearance. Also, familiarize yourself with national standards and regulations related to Russian snacks to avoid issues like goods being held up due to unfamiliarity with the rules.
Preliminary market research is essential. Analyze the saturation of similar snack markets in your vicinity. If many Russian snacks are already being sold locally, competition will be high, and you will need to find differentiated products.
During transportation, pay attention to the preservation conditions of the goods. For snacks sensitive to temperature, such as chocolate, temperature control is necessary during summer transport to prevent melting and spoilage.
Plan sales channels in advance. Online channels can include e-commerce platforms, while offline options include supermarkets and convenience stores. However, entering supermarkets usually incurs costs like entry fees, which need to be calculated.
Establish a good after-sales service system. Promptly handle consumer feedback on product issues to build reputation and expand the business.
Pay attention to exchange rate fluctuations, as foreign currency settlements are involved. Changes in exchange rates can affect costs and profits, so consider implementing some exchange rate risk management strategies.
For suppliers you are collaborating with for the first time, it is recommended to start with a small trial purchase to gauge market response before deciding on larger orders, thus reducing risk.