Interested in acting as an agent to export Guizhou White Peony, but lack of experience and unsure how to start, asking for specific steps, required documents, and procedures. The best answer suggests conducting market research first, obtaining import and export rights and completing relevant filings, cooperating with manufacturers to ensure product quality, selecting good logistics, familiarizing oneself with trade rules, and preparing various documents such as commercial invoices.
How to Quickly Open the Market for Imported Food Agencies? What are Effective Methods?
Resolved
I have just entered the imported food agency industry and feel the competition is very fierce. I want to quickly establish a foothold and open up the market in this industry. I want to ask everyone how imported food agencies can achieve this quickly? Are there any effective methods? Should I expand more sales channels, or focus more on promotion and marketing? Or are there other suggestions? I hope friends with experience can give me some practical guidance.
Trade Expert Insights Answers
To quickly succeed as an imported food agency, you must first precisely position your products. Conduct in-depth market research to understand the needs of different groups for imported foods. For example, young people may prefer casual snacks, while middle-aged and elderly people may be more interested in health and wellness foods. Once you have a precise positioning, you can carry out targeted promotions.
Secondly, expand diversified sales channels. In addition to stocking traditional offline supermarkets and convenience stores, you can also utilize e-commerce platforms, such as Taobao and JD.com, and engage in live streaming sales to sell directly to consumers.
Furthermore, focus on brand promotion and marketing. You can utilize social media platforms to create exquisite product content to attract user attention, organize new product trial activities, and accumulate word-of-mouth. Additionally, maintaining good cooperation with suppliers to ensure stable product supply and quality is the foundation for long-term development.
You can participate in various food exhibitions. At these exhibitions, you can directly contact a large number of potential customers, including wholesalers and retailers, and quickly expand business relationships. At the same time, showcase a rich and diverse range of products, highlighting their unique features and advantages to attract customers to place orders.
Collaborate with local influencers for promotion. Influencers have their own fan bases and can quickly increase product awareness. Find influencers who match your product characteristics; for example, collaborate with food influencers for snacks, which will yield better results.
Establish a membership system and offer members benefits such as points and discounts to increase customer loyalty. Points can be redeemed for products or coupons, encouraging customers to make repeat purchases.
Optimize product packaging design to align with the aesthetic preferences of domestic consumers, making it stand out on the shelves. Simultaneously, include clear Chinese labels to inform consumers about product details.
Provide excellent after-sales service, promptly address customer feedback, and ensure a convenient return and exchange process to enhance customer satisfaction and encourage repeat business.
Collaborate with catering businesses, such as Western restaurants and cafes, to supply specialty imported food ingredients or finished products, thereby broadening sales avenues.
Conduct regular promotional activities, such as discounts for purchases over a certain amount or buy-one-get-one-free offers, to attract customers to buy during peak consumption periods like holidays.
Collect customer feedback and improve products or introduce new ones based on their needs to better cater to the market.