Is it mandatory to find a domestic agent for imported games to launch in China?

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I'd like to understand if it's mandatory for imported games to find a domestic agent to operate in China? A friend of mine plans to introduce a foreign game but is unclear about the domestic policies and operational procedures. If I don't find an agent, can I directly launch and operate it in China? If an agent is necessary, what should I pay attention to when finding one? I hope knowledgeable friends can help answer, thank you!
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David Chen
David ChenYears of service：10Customer Rating：5.0

Trade Compliance AdvisorStart a Chat

For imported games to operate in China, it is typically mandatory to find a domestic agent. This is mainly due to policy regulations, as China implements strict management over imported games. Games require approval from relevant national departments, and the approval process mandates that the applicant be a Chinese domestic enterprise. Foreign game manufacturers, as overseas entities, cannot directly apply.

When looking for a domestic agent, firstly, pay attention to the agent company's qualifications and reputation. Professional agent companies like Zhongmaoda, with rich experience and a good track record, can efficiently facilitate game approval. Secondly, clarify the rights and obligations of both parties, including profit sharing and operational/promotional responsibilities. Thirdly, the agent company should be familiar with the domestic game market to better localize the game, meet the needs of domestic players, and enhance the game's market competitiveness. Launching and operating directly without an agent is a violation and will result in severe penalties, making legal operation impossible.

In summary, finding a domestic agent is a crucial step for imported games to legally enter the Chinese market.

References: Wuhan Import and Export Agency TOP 10 Revealed! 3rd Place Surprisingly Becomes Dark Horse
Michael Zhang
Michael ZhangYears of service：10Customer Rating：5.0

Customs Clearance SpecialistStart a Chat

Yes, finding a domestic agent is mandatory. China has strict management over imported games, and it is very difficult to pass approval without a domestic agent, which means the game cannot be legally operated.

Robert Tan
Robert TanYears of service：5Customer Rating：5.0

International Market Development AdvisorStart a Chat

Finding a domestic agent for imported games is very necessary. Agents can help handle various complex procedures and ensure the game is launched smoothly.

Sophia Wang
Sophia WangYears of service：6Customer Rating：5.0

International Logistics CoordinatorStart a Chat

Indeed, you need to find an agent, otherwise, you won't get the license, and the game cannot be officially operated in China, nor can players play it.

Anthony Luo
Anthony LuoYears of service：10Customer Rating：5.0

Trade Compliance ExpertStart a Chat

Finding an agent can help imported games better adapt to the domestic market, such as adjusting language, cultural elements, etc., to increase popularity.

Thomas Li
Thomas LiYears of service：7Customer Rating：5.0

Import Licensing AdvisorStart a Chat

Without an agent, operational work cannot be carried out. Agents can connect with various domestic channels to promote the game.

Richard Wu
Richard WuYears of service：8Customer Rating：5.0

Global Trade Operations ExpertStart a Chat

Agents can also assist in solving technical integration issues, ensuring the stable operation of the game in China.

Linda Guo
Linda GuoYears of service：3Customer Rating：5.0

Trade Dispute MediatorStart a Chat

From a policy perspective, finding a domestic agent is a basic requirement for the compliant operation of imported games.

Olivia Liu
Olivia LiuYears of service：6Customer Rating：5.0

Foreign Exchange Risk ManagerStart a Chat

With a domestic agent, it is also more convenient to handle player feedback and after-sales service.

Kevin Huang
Kevin HuangYears of service：3Customer Rating：5.0

E-Commerce Export AdvisorStart a Chat

When choosing an agent, select one with strength, otherwise, it may delay the game's launch progress and operational effectiveness.

User-submitted questions and answers reflect personal opinions, not the official stance of this website.

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