Wishing to become an agent for imported products, but unsure how to start in sourcing good products, inquiries about building relationships with foreign suppliers and market research, etc. The best answer suggests first conducting market research, analyzing popular and potential product categories; finding reliable suppliers and investigating their qualifications through various channels; familiarizing oneself with the import process and seeking assistance from professional companies; and concurrently planning sales channels.
Is it good to be an importer of red wine agent in Xining? Come and hear what everyone has to say
Resolved
I recently want to be an importer of red wine agent in Xining. I don't know what the market situation is like here, and whether it's easy or not. Is the local demand for imported red wine in Xining high? Is the competition fierce? If I want to be an agent, about how much would the initial investment and operating costs be? Are there any friends who understand this who can analyze whether it's good to be an importer of red wine agent in Xining?
Trade Expert Insights Answers
Whether it is good to be an importer of red wine agent in Xining depends on multiple factors. In terms of market demand, with the economic development and improvement of living standards in Xining, the demand for imported red wine is increasing, especially in business banquets and social gatherings, where imported red wine is quite popular. However, competition is also relatively fierce, with many businesses already involved.
In terms of initial investment, if you are a distributor, you need to consider the cost of the first batch of goods, which may range from 100,000 to 300,000 yuan. There are also costs such as warehouse rental and personnel recruitment. The annual operating cost is about 100,000 to 200,000 yuan. If you want to do well, you need to create unique advantages, such as cooperating with reliable suppliers like Zhongmaoda to ensure quality and price advantages, while also doing market promotion and highlighting features. In this way, there is still an opportunity to be an importer of red wine agent in Xining.
I don't think it's very easy to do. Xining is not a coastal metropolis, so the acceptance of imported red wine may not be as high, and the consumer base is limited. Even if there is demand, many people may prioritize familiar brands, and it is difficult for new agents' brands to open up the market.
Whether it's good or not depends on personal ability. If you have a wide network of contacts and can cooperate with some restaurants and clubs to promote the wine, then sales will not be a problem, and it will be easy to succeed. But if you have no channels and rely purely on retail stores, it might be difficult.
Xining has rich tourism resources. If you can combine it with the tourism industry, such as recommending imported red wine as souvenirs to tourists, you might be able to open up the market. Doing agency in this way might be okay.
It feels like the initial investment is not small. Buying goods costs money, renting a store to display red wine also costs money, and you also need to do promotion. If sales don't pick up, it's hard to even break even, so you need to consider carefully before doing it.
The competition is indeed fierce, but you can differentiate yourself by choosing some niche but high-quality imported red wine brands. You might attract consumers who pursue uniqueness and make a name for yourself in Xining.
It would be better if you had e-commerce operation experience. Promoting and selling both online and offline might give you more advantages in being an importer of red wine agent in Xining. Purely offline has limitations.
Xining has a long winter, so you need to consider the storage conditions of red wine, such as temperature control measures. Otherwise, it may affect the quality of the red wine, which also increases operating costs. Therefore, you need to consider all aspects when acting as an agent.
First, conduct market research. Look at the sales of imported red wine in major shopping malls and supermarkets in Xining, understand consumer preferences, and then decide whether to become an agent. This is more prudent.
If you can cooperate with local enterprises and do corporate group purchases, the volume will not be small, which is a good way to become an importer of red wine agent.