Want to be an agent for imported products but don't know which ones are good sellers. Hoping to get suggestions from aspects like market demand and competition. The best answer suggests that food items like imported snacks and dairy products are popular; the beauty and skincare market is competitive, while maternal and infant products can easily build a customer base; demand for home goods is rising with less competition; if you have ample funds, consider high-end imported home appliances. The key is to choose based on your own circumstances and market conditions.
How to bypass the market for agency-imported products? What are some good strategies?
Resolved
I'd like to understand how to bypass the market for agency-imported products. Many products are currently imported and sold domestically through agents, leading to significant competitive pressure. I'm looking for some unique ways to avoid this conventional agency import market model, either by directly facing consumers or by exploring new market channels. I'm unsure where to start and hope for some advice, perhaps on good strategies regarding supply chain, sales channels, or product positioning?
Trade Expert Insights Answers
To bypass the market for agency-imported products, you can start from the following aspects. First, in the supply chain, try to establish direct cooperation with foreign manufacturers, eliminating intermediate agency links, reducing costs, and enhancing price advantages. For example, contact foreign factories to negotiate more favorable prices and direct supply through long-term cooperation and bulk purchasing.
Consider co-developing products with foreign manufacturers. This way, the product will have uniqueness from the outset and won't easily get caught in the competitive whirlpool of agency-imported products. It can meet the specific needs of target consumer groups in terms of product features and design, attracting consumers through exclusive selling points.
Utilize social media platforms for promotion to build brand awareness. Collaborate with influencers and bloggers to help promote products and attract potential consumers. This online marketing approach directly reaches consumers, bypassing traditional marketing channels for agency-imported products.
Try to expand into second and third-tier cities or rural markets. These areas generally have lower coverage of agency-imported products, presenting significant market gaps. You can select suitable products based on local consumption characteristics to enter and capture market share first.
Offer customized services, tailoring imported products to consumer needs. From product specifications and packaging to features, everything can be customized. This personalized service creates a differentiation from standardized agency-imported products, attracting consumers who seek uniqueness.
Leverage the trend of live commerce. Showcase the features and advantages of imported products through live streams, interact with consumers in real-time to answer questions, and directly facilitate sales, reducing reliance on traditional agency sales systems.
Participate in various industry exhibitions, especially international ones, to directly connect with foreign suppliers, obtain first-hand product resources, demonstrate your capabilities, and establish unique partnerships, bypassing conventional agency import channels.
Focus on product packaging. Design attractive and unique packaging that stands out on shelves. Even if products are similar, appealing packaging can capture consumer attention and differentiate them from agency-imported products.
Collaborate with local communities to launch community group buying. Sell products on a community basis, offering services like home delivery, enhancing consumer convenience, and forming a unique sales channel to bypass the mainstream market for agency-imported products.