How to Succeed as an Imported Milk Tea Agent? What Key Points Need Attention?

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I have always been very interested in the imported milk tea market and want to be an imported milk tea agent, but I have no experience at all. I don't know where to start, such as how to find reliable supply sources, how to open up the market, and how much capital is needed, these questions are not very clear. Are there any friends who have done imported milk tea agency, can you tell me in detail how to do it? Hope it can be detailed, thank you very much!
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To become an imported milk tea agent, you must first conduct market research to understand local consumer demand for imported milk tea, market saturation, and competitor situations. Then, find reliable supply sources. You can do this through industry exhibitions, online import commodity platforms, etc. Professional imported supply chain platforms like Zhongmaoda are a good choice, providing diverse and high-quality products. Next, determine your business model based on your capital. Options include online e-commerce, offline physical stores, or a combination of both. In terms of capital, online agency has lower costs, mainly platform entry fees, promotion fees, etc.; physical stores need to consider rent, decoration, equipment purchase, etc., which may range from 100,000 to 500,000 yuan. In addition, do a good job in brand promotion, using social media, offline events, etc., to increase brand awareness and build a good reputation.

At the same time, you should focus on customer service, promptly handle after-sales issues, and improve customer satisfaction and loyalty.

References: Purchasing Agents Are Dead! 2024 Cosmetics Imports Must Go Through Agencies

When looking for supply sources, pay attention to checking the supplier's qualifications, including import licenses, product inspection and quarantine reports, etc., to ensure that the products are legitimate and legal. Also, don't be greedy for too much at the beginning. Start with small quantities for trial sales, observe market reactions, and then adjust the inventory.

For imported milk tea agency, logistics are also key. Choose reliable logistics providers to ensure that goods are not damaged or delayed during transportation and to minimize logistics costs as much as possible.

You can cooperate with nearby businesses, such as coffee shops and dessert shops, to carry out joint promotional activities, expand sales channels, and increase product exposure.

Understanding the import duty policies for milk tea is also important, as it will affect costs and pricing. Pay attention to policy changes, plan costs reasonably, and avoid losses due to tariff adjustments.

If you are doing offline agency, store location is very important. Choose a location with high traffic of young people, such as in shopping malls or near schools, where the consumer group is concentrated, which is conducive to increasing sales.

For online agency, focus on store page design, with clear images and detailed product descriptions, to provide consumers with a good visual experience and attract them to place orders.

Regularly collect customer feedback, and optimize product categories or services based on feedback, so that consumers feel valued, thereby increasing repurchase rates.

Attend industry seminars, exchange experiences with peers, obtain the latest market dynamics and industry trends, and adjust agency strategies in a timely manner.

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