What exactly is the difference between direct export and agency export? Please help me clarify!

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My company recently plans to expand into overseas markets but is not very familiar with the export process. I heard that we can export directly or find an agent to help. I'd like to ask what the differences are between direct export and agency export? Will direct export save more money? What are the advantages of agency export? I hope you can explain it to me from the perspectives of process, cost, and risk. Thank you all!
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There are multiple differences between direct export and agency export. From a process perspective, direct export requires the enterprise itself to set up a professional foreign trade team responsible for a series of complex steps, from finding customers, signing contracts, to customs declaration, transportation, and foreign exchange settlement; agency export, on the other hand, involves the enterprise entrusting export matters to a professional agency company, allowing the enterprise itself to focus only on core businesses such as production, with the agency company handling the foreign trade processes.

In terms of cost, direct export incurs fixed costs such as personnel training and office space. If the business volume is small, the costs are relatively high; agency export charges agent fees based on business volume, making costs controllable for enterprises with unstable business volumes or those new to foreign trade.

Regarding risks, direct export, due to lack of experience, is prone to risks during changes in trade policies and regulations, and fluctuations in foreign exchange rates; agency companies are experienced and can better control risks, reducing enterprise losses. In summary, enterprises should choose based on their actual circumstances.

Direct export offers strong autonomy, allowing direct control over every step, such as a firmer grasp of customer resources. However, if unfamiliar with international trade rules, mistakes are easily made, for example, incorrect customs declaration documents leading to goods detention. Agency export is much more worry-free; agency companies are familiar with the processes and can quickly resolve issues, but a reliable agent must be chosen, otherwise there might be a risk of information leakage.

From a financial perspective, direct export requires preparing funds in advance to cover freight, customs duties, etc., leading to significant financial pressure. Some agency exports can provide financing services to help enterprises alleviate financial pressure. Moreover, agency companies often have more resources, for instance, they can secure more favorable prices in logistics selection.

Direct export allows for accumulation of foreign trade experience and cultivation of professional talent, benefiting the enterprise's long-term development. While agency export is convenient, the enterprise's participation in foreign trade processes is low, which is not conducive to enhancing its own foreign trade capabilities. If an enterprise aims for long-term development in overseas markets, it can start with agency export as a transition before moving to direct export.

Direct export and agency export also differ in terms of tax refunds. Direct export requires handling tax refunds independently. If unfamiliar with policies and procedures, it can easily lead to delays in tax refunds or inability to receive the full amount. When using agency export, the agency company generally assists in processing tax refunds, which is more professional and efficient.

Direct export helps shape the enterprise's own brand image, allows direct communication with customers, and enables timely understanding of market demand changes. With agency export, brand promotion might be limited, as business transactions are conducted through an agency company.

From a communication perspective, direct export involves direct interaction with foreign merchants, leading to smoother and more efficient communication. Agency export adds an intermediary, the agent, which can sometimes lead to deviations in information transfer, affecting business progress.

If an enterprise's products have special requirements or a high degree of customization, direct export can better interface with customers to meet product specifications. Agency export might lack in personalized services due to the agency company serving multiple enterprises simultaneously.

Direct export allows for flexible adjustment of export strategies, such as price adjustments and market expansion directions. Agency export might have slightly less flexibility, as strategy adjustments may require negotiation with the agency company due to agency contract limitations.

User-submitted questions and answers reflect personal opinions, not the official stance of this website.

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